How This Goes Down
There’s a process. We promise. It just doesn’t always look like one from the outside.
Building Custom Software / SaaS
STEP 01
Discovery & Scoping
We map out what the tool needs to do, separate from what would be nice to have. These are usually different lists.
STEP 02
Architecture
The back-end team decides how it all works under the hood. This is the part nobody else on the team fully understands either.
STEP 03
Design
The interface gets mapped out so the tool doesn’t just function, it makes sense to use. Nobody wants software that needs a manual.
STEP 04
Development in Sprints
Built in chunks, so you see real progress along the way instead of a black box for three months.
STEP 05
Testing & QA
We try to break it before your users do. We’re usually pretty good at this part.
STEP 06
Deployment
It goes live, ideally without anyone discovering that “the Johnsonrod is wrong” in production.
STEP 07
Support & Iteration
Software isn’t a one-and-done. We keep improving it as real people start using it and finding things we didn’t think of.
Our Workflow
DISCOVERY CALL
We ask a lot of questions about your business, your customers, and what's currently driving you up the wall about your site (or lack of one). This is so we don't build the wrong thing slightly faster.
PROPOSAL & QUOTE
You get a real scope and a real price. Not a number that mysteriously doubles once the contract's signed.
DESIGN
Our designers do their staring-at-Figma thing. You see the layout, the look, and the flow before a single line of code gets written.
DEVELOPMENT
This is where "it's working!!!" starts getting yelled across the room. Repeatedly.
1989
CONTENT & TESTING
Your content goes in, then we break the site on purpose, repeatedly, until we're confident your customers won't be the ones to find the problems.
LAUNCH
The site goes live. Someone on the team yells again, this time happily.
SUPPORT
We stick around for bugs, updates, and the inevitable "can we change just one tiny thing" messages. (It's never one tiny thing.)
Timelines
Websites usually take 4 to 8 weeks, depending on scope and how quickly we get content and feedback from you. Custom software takes longer, since it depends entirely on what’s being built. Either way, we’ll give you a real timeline upfront and tell you if something’s about to slip, instead of letting you find out on launch day.