We map out what the tool needs to do, separate from what would be nice to have. These are usually different lists.
Built in chunks, so you see real progress along the way instead of a black box for three months.
It goes live, ideally without anyone discovering that “the Johnsonrod is wrong” in production.

We ask a lot of questions about your business, your customers, and what's currently driving you up the wall about your site (or lack of one). This is so we don't build the wrong thing slightly faster.

You get a real scope and a real price. Not a number that mysteriously doubles once the contract's signed.

Our designers do their staring-at-Figma thing. You see the layout, the look, and the flow before a single line of code gets written.

This is where "it's working!!!" starts getting yelled across the room. Repeatedly.

Your content goes in, then we break the site on purpose, repeatedly, until we're confident your customers won't be the ones to find the problems.

The site goes live. Someone on the team yells again, this time happily.

We stick around for bugs, updates, and the inevitable "can we change just one tiny thing" messages. (It's never one tiny thing.)
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